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Developing great strategy is not enough.
Regardless of how brilliant or sophisticated the strategy, it has little value if not adopted and implemented.
We therefore cover five key areas of strategy implementation in our consulting practice:
- Market research – Key elements for validation
- Whole product management – Key action items for whole product and partner recruitment
- Field engagement – Key sales issues needing addressing
- Marketing communications – Key sales support and communications program elements
- Support processes – Key elements needed to move the project forward